SAN FRANCISCO — October 18, 2017 — Tapjoy, the Best Appulse Platform™ for adaptable advertisers and app developers, launched today an avant-garde adaptable announcement architecture alleged Alternate End Cards as allotment of its Interplay™ Announcement Suite, the industry’s arch agent for in-game adored advertising. Alternate End Cards about-face acceptable video ads into awful interactive, affluent media ad adventures that acquiesce marketers to added appoint consumers with their cast adventure and about-face admirers absorption into assessable action.
Among the aboriginal advertisers to advantage Tapjoy’s Alternate End Cards was 20th Century Fox, which acclimated the new artefact to advance its above motion picture, War for the Planet of the Apes. The all-embracing attack featured a abounding breadth video bivouac followed by an alternate slider to added appoint audiences. Users could bash the slider up or bottomward to acknowledge images and descriptions of the film’s capital characters, and they were again accustomed the adventitious to bang out and acquirement tickets. The attack collection an 88 percent video achievement amount and a 4 percent click-through amount (CTR) to acquirement tickets — a amount 3.5 times college than industry-wide CTR’s for adaptable video pre-roll campaigns*.
“War for The Planet of the Apes is a premium, aerial calibre authorization for 20th Century Fox, so it was acute that our ad campaigns were of an appropriately aerial calibre, in both architecture and placement,” said Izzy Hedges, EVP of All-embracing Media for Vizeum, 20th Century FOX’s axial media agency. “Our ambition was to bear aberrant after-effects in both acquaintance and affection for the film, while alive assessable achievement in the anatomy of bivouac angle and click-throughs. Tapjoy’s new Alternate Ends Cards enabled us to present a bivouac first, followed by a branded acquaintance that absolutely brought the movie’s characters to life. The architecture is new, agitative and premium, and it complements our studio-quality advertising.”
Interactive End Cards add branded, customizable ad adventures to video ads in adjustment to advice addition a marketer’s upper-funnel branding metrics such as acquaintance and affinity, as able-bodied as its lower-funnel achievement metrics such as click-throughs and conversions. Marketers can accept from a advanced ambit of Motion Ads™ bidding audiences to swipe, flip, fold, beachcomber and circuit their adaptable accessories to added appoint with brands and their products. Each end agenda concludes with a alarm to activity such as authoritative a purchase, visiting a website, downloading an app or afterward a amusing media channel.
All Tapjoy video ads are absolute by Moat, a SaaS Analytics aggregation focused on carrying 3rd affair altitude and Absorption Analytics to marketers and publishers, for viewability and audibility. Previous testing showed that Tapjoy video ads bear 98 percent viewability and 85 percent achievement ante on average, with post-view click-through ante of about three percent.
“Our new Alternate End Cards booty adaptable video announcement to the abutting level,” said Shannon Jessup, Tapjoy’s arch acquirement officer. “While adaptable videos are acutely able for adopting acquaintance and alive upper-level branding objectives, they abort to absolutely appoint audiences and anon absorb them in the brand’s story. With Alternate End Cards, marketers can capitalize on customer absorption by acceptance audiences to alternate with their articles or casework in fun and allusive ways.”
Tapjoy additionally offers advertisers real-time A/B testing for Alternate End Cards creative, enabling them to optimize achievement for best results. For advertisers that don’t accept their own creative, the aggregation offers a Artistic Casework Lab fabricated up of artists, designers and copywriters to advance aberrant artistic assets that appoint and absorb advised audiences.
Advertisers absorbed in alive Tapjoy video or affluent media campaigns featuring Alternate End Cards should assignment with their Tapjoy annual administrator or acquaintance [email protected]
Tapjoy’s Best Appulse Platform™ provides adaptable assurance and monetization casework for arch advertisers and app developers. Advertisers await on Tapjoy’s assorted apartment of adored Interplay™ ads including video and affluent media to appulse performance. Developers advance our technology and adaptable ability to access and monetize users. The Tapjoy SDK is currently anchored in over 20,000 adaptable apps, extensive 600 actor account alive users. A 2016 comScore™ abstraction accepted Tapjoy Interplay ads bear an aberrant 3x lift beyond all cast metrics. The aggregation works with Fortune 500 brands and the Top 200 grossing app developers. Founded in 2007, Tapjoy is a all-around alignment with added than a dozen offices common and is headquartered in San Francisco.
* Innovid; 2016 All-around Video Benchmarks; February, 2016; https://www.iab.com/wp-content/uploads/2016/03/Innovid_2016_Advanced_Video_Benchmarks_Final_US_Updated_2_26_16.pdf
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Matt McAllisterFluid PR & Communications(510) 229–9707matt @ fluidspeak.com
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