In Allotment One of this two-part post, we gave you some definitions and comments for agreement we use actuality every day. I bankrupt it into two genitalia because it was accepting actually freakin long. So, amuse analysis out Allotment One aback you accept a chance. In the meantime, actuality is the blow of our account of Web Architectonics and Development agreement we ambition you knew…
Wood Street – HTML is the foundation of every website we body here. While it isn’t all-important for you to apperceive how to cipher or apprehend HTML, it’s acceptable to apperceive breadth it fits in the process. A website architectonics is aloof an angel until it’s adapted to HTML. This action is alleged “slicing.” So, aback we say we’re activity to allotment the designs, that aloof agency we are converting the designs you accustomed to HTML. We can afresh body out the blow of the functionality from that HTML.
Definition – “HTTPS is the defended adaptation of HTTP, the primary agreement acclimated to accelerate abstracts amid a web browser and a website. HTTPS about uses a Defended Sockets Layer (SSL) affidavit to encrypt all communications amid your browser and the website for added security.”1
Wood Street – Website aegis is cool important these days, so abundant so that Google is labeling sites afterwards HTTPS as actuality “not secure” in their Chrome browsers. They’ve already declared that HTTPS is additionally a baronial factor. An SSL is cool accessible to setup. You can apprehend added on SSL and HTTPS here.
Definition: “On a web page, the attack is the top allocation of a web folio that contains the aggregation name and logos. Contained amid aperture and closing <header> tags, this breadth additionally about contains a aeronautics bar to advice users move amid accepted areas on the site.”8
Wood Street: This is not the aforementioned as the <head> tag. That is aloof for scripts, metadata, and added preloading elements. Aback we’re apropos to the header, we beggarly the top arresting breadth of the design.
Definition: “A hex leash is a six-digit, three-byte hexadecimal cardinal acclimated in HTML, CSS, SVG, and added accretion applications to represent colors. The bytes represent the red, blooming and dejected apparatus of the color. One byte represents a cardinal in the ambit 00 to FF (in hexadecimal notation), or 0 to 255 in decimal notation. This represents the atomic (0) to the best (255) acuteness of anniversary of the blush components.”5
Wood Street: Aback we ask for a HEX Blush or a HEX Number, we are apropos to this six-digit code. The HEX chiffre allows us to appropriately represent your cast colors on your website. If you do not apperceive your accumulated colors, conceivably a branding adviser is in order.
Definition: “An HTML anatomy that allows addition HTML affidavit to be amid into an HTML page. The iFrame is set up as a window anatomy of a authentic admeasurement that scrolls forth with the blow of the page, but the iFrame’s agreeable can itself be circling if it is beyond than the iFrame window.”3
Wood Street: An iFrame is not consistently ideal but may be the alone way to bury assertive agreeable into your page. If you’ve anytime anchored a YouTube video into a folio or post, you’ve acclimated an iFrame. It is an accessible way to bang (technical term) addition else’s agreeable into yours. If you accept an advantage added than an iFrame which agency it will be your agreeable on your page, go with that.
Definition: “Information architectonics is the convenance of acclimation circuitous advice in a bright and analytic way. In agreement of websites and apps, this agency creating a convenient anatomy that makes it accessible for the user to acquisition their way around. IA is not aloof for designers; developers are advice architects, too, in the way they anatomy their code. About speaking, armpit maps, hierarchies, categorizations, navigation, and metadata are all allotment of IA.”2
Wood Street: It’s important to accord IA some anticipation and absorption aback architecture a website. A armpit map is actually allotment of IA but there is so abundant more. This is a acceptable time in the action to accompany in all aloft activity stakeholders and accept an accessible altercation about the user’s needs as they map to the company’s goals. This is the time for anybody to accept their choir heard AND a time to actually anticipate through the user’s experience.
Wood Street: Anytime we can use a library to abbreviate the bulk of cipher adapted to body a page, the faster you get what you want.
Definition: “Languages are basically what programmers use to body websites, apps, and software. There are programming languages, markup languages, appearance area languages, and database administration languages.”2
Wood Street: It’s not important that you apperceive all of the languages adapted to body a website. What’s important is that you accept that a acceptable developer charge accept and be able to assignment in assorted languages in adjustment to body a affection website. If your developer is one dimensional, what you’re delivered will be one dimensional as well. Affection websites with acceptable UX are congenital appliance a aggregate of languages and frameworks.
Definition: “Libraries can save developers abounding time and effort. Libraries are food of pre-written code, or modules, that programmers can booty and admit into the cipher they’re writing.”2
Wood Street: Again, it’s not important for you to apperceive what the libraries are, aloof that they are acclimated as a way to accumulate development and to acceleration up amount times.
Definition: “A meta tag is an HTML tag that is acclimated by chase engines [when indexing] a site. Meta tags abundance advice about a web page, such as its description, columnist and copyright. Chase engines use this advice to assort websites and affectation advice in chase agent after-effects pages (SERPs).1
Wood Street: Historically, meta tags accept been mission-critical aback it comes to SEO (search agent optimization). And while assertive tags still comedy a role in how a folio displays in the SERPs (search agent after-effects pages), they are no best mission-critical. Agreeable and UX comedy a abundant bigger role in SEO than meta tags these days. A acceptable holistic SEO admission is consistently best; that agency accoutrement all the bases ensuring you accept able meta tags as able-bodied as high-quality agreeable and a abundant user experience.
Definition: “Minification is the action of aspersing cipher and markup in adjustment to abate the book size. Aback creating an HTML file, for example, developers will best acceptable use spacing, comments, and variables to accomplish the cipher added bright as they assignment with it. To abbreviate the cipher already the webpage is accessible to go live, developers will abolish these comments and spaces to ensure a quicker page-load time (crucial for carrying a acceptable user experience!)”2
Wood Street: Alike admitting broadband admission is near-universal, web pages are carrying added advice than ever. Google has said time and afresh that acceleration is a baronial factor. And, let’s face it, no one has any backbone anymore. It’s important to do aggregate accessible to advance folio amount times. If you attending at the samples below, you can see the aberration minification can accomplish (remember a website is fabricated up of bags of curve of code)…
Definition: “Mobile-first is an admission to web architectonics and development that prioritizes adaptable devices. Rather than architecture a website with desktop in apperception and afresh because how it ability attending on a adaptable device, with a mobile-first approach, the website is aboriginal congenital for the baby screen. Mobile-first agency adopting either acknowledging or adaptive design.”2
Wood Street: Mobile-first is accepting acceptance as added and added users army to adaptable accessories for internet access. Accomplish abiding you attending at your stats or Google Analytics to actuate what allotment of your admirers is examination your website on a adaptable device. We developed this restaurant website appliance a mobile-first admission aback it was bent that the all-inclusive majority of their admirers was attractive for them while on a adaptable device. The important affair to bethink is that one admeasurement does not fit all. Accomplish abiding the website is acknowledging so tablet, laptop, desktop users get a affection user acquaintance as well.
Definition: “The minimum applicable artefact (MVP) is the best pared-down adaptation of a artefact that can be arise to the market. Aback adopting an MVP approach, developers will aboriginal focus on the amount appearance and functions that are actually crucial. Then, already the artefact has been arise and user acknowledgment has been gathered, they will abide to body the complete set of features.”2
Wood Street: MVP is about the ambition aback developing a website or appliance appliance the Agile Development Method. You focus on accepting the MVP completed and deployed in the beeline aeon of time possible. You ability additionally apply an MVP aback developing appliance the Waterfall or some amalgam development adjustment aback development is burst into anchored phases. Anniversary appearance is completed with the development and deployment of an MVP based on pre-determined activity deliverables. The benefit, in either case, is that you’re accepting commodity to bazaar bound and can alpha tracking user stats and barometer adjoin business goals. This keeps you active (Agile even) and makes abiding you aren’t crumbling time and money developing commodity your users don’t appetite or need.
Definition: “MySQL is the world’s best accepted open-source database administration arrangement (DMS). A database is a structured accumulating of abstracts and an capital basic of best websites. A database administration arrangement is a blazon of software that manages these databases.”2
Wood Street: What’s important actuality is the acceptance of this system. This isn’t a acceptance challenge like in aerial academy or circuit class, this agency that lots and lots of developers assignment with MySQL. Why is this important? You never appetite to acrylic yourself into a bend aback architecture your website. If your website is congenital appliance a beneath suported DMS, you’ll accept agitation award addition to abutment it if your web developer discovers their affection for bassinet aberrant and decides to go on a 2-year bassinet aberrant adventure beyond the globe. It happens.
Definition: “The abyssal elements that arise on a website, such as in the “menu bar” throughout the site. While this primarily refers to the agenda bar amid at the top of a website or forth either side, it can additionally accommodate textual links in the “footer” at the basal of the page.”1
Wood Street: We will go to abundant lengths to accomplish abiding your abyssal arrangement is adapted and effective. Some may feel that this is abstract but we disagree. It’s important to wireframe and alike ancestor the arrangement with which your users will acquisition their way about your site. This is their adviser through your content. It can assignment as both the bout adviser and the salesperson. Accomplish abiding you absorb some time on this and anticipate through the user experience. Also, this is not a time to get cute. Abyssal norms are norms because all-inclusive swaths of users are accustomed with them. The beneath your users accept to think, the better.
Definition: “Software that is broadcast with its antecedent cipher so that end-user organizations and vendors can adapt it for their own purposes. Best open-source licenses acquiesce the software to be redistributed afterwards brake beneath the aforementioned agreement of the license.”3
Wood Street: WordPress is apparently the best acclaimed open-source software out there currently. There are two important credibility to accomplish about open-source software. One, with these options you don’t accept to anguish about licenses to renew or whether you accept “permission” to adapt the antecedent code. Two, there is a all-inclusive association of accessible antecedent developers out there. It’s usually best to ensure that you’ll accept addition to abutment your website or appliance if your developer decides to accompany that bassinet aberrant dream.
Definition: “An operating system, or OS, is a blazon of software that enables the user to run applications on a device. Say you accept a Samsung Galaxy smartphone; the operating system, in this case, is Android. Any apps that accept been congenital for the Android OS can run on your Samsung. The iPhone, on the added hand, uses the iOS operating arrangement and can alone run apps that accept been congenital with this in mind.”2
Wood Street: This additionally includes desktop OS like Windows and Mac. If you run into a bug or absurdity on your website and abode it to us, one of the aboriginal questions we’ll ask is “on what operating arrangement did this occur?” We charge to apperceive this so we can charm the absurdity and acquisition a solution. A website is congenital to action on abounding altered accessories appliance abounding altered operating systems. If we cannot charm the error, it’s abreast absurd to acquisition a solution. The added advice you can accord us the better.
Definition: “A altitude of the breadth of time it takes to amount all the agreeable on a specific web page.”1
Wood Street: As we discussed aloft and in added posts, acceleration is cool important. Google has adumbrated on abounding occasions that folio acceleration is a baronial factor. And aback is the aftermost time you cat-and-mouse added than 5 abnormal for a folio to load? Accomplish abiding you are accomplishing aggregate accessible to advance folio speed. And if your developer tells you that your appeal will aching loading times, booty that actual actively and accede alternatives.
Definition: “A altered folio blueprint for the page(s) of a website. On average, a website has 8-10 folio templates. For example, the homepage and acquaintance folio of a website attending altered and accommodate altered elements, accordingly they are two altered folio templates.”1
Wood Street: There’s abashing sometimes aback we acknowledgment armpit templates. Some anticipate that agency we’re appliance some pre-built arrangement on their custom website. What we beggarly by “template” is a folio blueprint we’ve created as allotment of a website affair that you can use to body a new folio on your website. For example, if you capital to actualize a new agents bio page, you ability use the “Staff Template.” Creating these templates gives you the ability to aggrandize your website afterwards accepting to actualize commodity from blemish anniversary time. And, if you charge commodity new, we would actualize a new arrangement for that breadth that can be acclimated afresh and again. Efficiency captivated in elegance. 😉
Definition: “Software apps that ‘plugin’ to a Agreeable Administration Arrangement such as WordPress to acquiesce you to add new appearance and extend the functionality.”1 “A plugin is basically an addendum that adds added functionality to absolute software, such as plugins for your browser or add-ons for the WordPress CMS. Why would you body an app to abutment plugins? Aboriginal of all, it’s an accessible way to add new appearance as it enables third-party developers to body aloft the absolute app, and secondly, it can advice to abate the admeasurement of an app.”2
Wood Street: Plugins are abundant and accept revolutionized websites and web experiences. If you accept a WordPress website, affairs are you can acquisition a plugin to do aloof about annihilation you want. But, here’s the rub. There are actually bags of plugins. That’s great, right? Yes, and no. Some of those plugins are junk. They were developed by a hack, are never updated, and could potentially account functionality and aegis issues for your website. That’s why it’s consistently a acceptable abstraction to accept your web developer analysis any plugins afore installing and appliance them on your website.
Definition: “A accepted high-end angel editor for the Macintosh and Windows from Adobe. Photoshop has become the de-facto accepted in angel editing. Although it contains a abounding array of angel alteration features, one of Photoshop’s best able capabilities is layers, which allows images to be rearranged beneath and over anniversary added for placement. Photoshop is advised to apprehend from and catechumen to a bulk of cartoon formats, but uses its own built-in architecture for layers (.PSD extension).”3
Wood Street: We use Photoshop to architectonics every website we aftermath here. It’s aloof the gold accepted for web design. Commodity bigger ability beat it anytime but for now, it’s what the all-inclusive majority of designers use. I accompany this up because, like open-source software, it’s acceptable to accept a all-inclusive association of designers and developers who are accomplished in Photoshop. Aback we architectonics a website for addition abroad to develop, we accommodate them with the layered PSD (Photoshop Document). This book makes it accessible for them to bound accept the designer’s absorbed aback architecture out the website’s functionality.
Definition: “PHP stands for Hypertext Preprocessor, a server-side scripting language. Amid added things, PHP can be acclimated to accomplish activating folio content, to accelerate and accept cookies, to ascendancy user admission and to encrypt data. Why PHP? Well, it’s accordant with about all servers acclimated today, it’s adequately accessible to learn, supports a advanced ambit of databases, and it’s chargeless to download!”²
Wood Street: PHP is an open-source coding language. Lots of developers cipher in PHP, and we’ve discussed the accent of accepting abounding development assets available. One added point about PHP, aback it’s a server-side language, it needs a server active PHP in adjustment for it to function. This agency that your hosting account needs to abutment and run PHP if your website is appliance PHP to function. On occasion, a new adaptation of PHP will appear out with achievement and aegis fixes. Some hosting companies accomplish this advancement easy, others accomplish it a daydream (think bargain hosting companies who acquaint a lot). Accomplish abiding your hosting aggregation is the former.
Definition: “DNS advancement is a appellation acclimated to call the time aeon adapted for changes to your area name server’s settings to booty effect. It may booty as continued as 48 hours for internet account provider (ISP) nodes beyond the apple booty to amend their caches with your adapted DNS information. If you are ablution a new website on a altered web server, some visitors ability still be directed to your old server (website) for a aeon of time, while others will see the new website anon afterwards the change.”¹
Wood Street: It’s actual important for you to accept this. Aback we move your armpit or barrage a new armpit and about-face the DNS settings, it can booty some time afore you see the new site. IT companies and centralized IT teams will about abode akin firewalls and apparatus server caching on your centralized network. Basically, this agency that you ability still see the old website aback anybody abroad is seeing the new site. The best way to see if this is accident is to use your adaptable accessory on the cellular network, not your aggregation WIFI. If you see the new website afresh you apperceive that there is an centralized block about and you’ll appetite to active your IT abutment that they charge to bright the accumulation on the server.
Definition: “The aggregation acclimated to annals your area name. Some examples accommodate GoDaddy or Arrangement Solutions.”¹
Wood Street: Seems simple, right? You ability be afraid at how abounding companies do not apperceive breadth their area name is registered. We had one applicant who was accepting notices that their DNS was activity to expire and anticipation it was spam because they didn’t admit the company. Well, addition snagged their area and they had to pay a brace admirable to get it back. KNOW YOUR REGISTRAR! And set your area to auto-renew!
Definition: “Resolution is the angel affection produced by a printer or displayed on a monitor. With monitors, the resolution is abstinent by the cardinal of pixels accumbent by pixels angular as apparent in the picture. Printers additionally accept a admeasurement of resolution alleged DPI (dots per inch).”8
Wood Street: There are two altered concepts in this analogue but both are important. If we ask for a high-resolution image, that agency we charge added pixels or we charge a agent image. All we’re allurement for actuality is bigger affection and commodity that scales. You can consistently assignment bottomward from a high-quality angel but you cannot assignment up from a low-quality image. The additional abstraction has to do with your awning resolution. The added pixels your adviser displays, the added of a website it can show. So a awning with a actual low awning resolution will alone affectation a baby allocation of your website. Older monitors with 1200×1024 resolution will alone appearance a baby allocation of a website. Bigger awning resolution would be 1920x12oo or greater. Also, use acknowledging architectonics to be assertive your website adjusts appropriately for altered awning resolutions…
Definition: “A website that adjusts to the awning it is actuality beheld on, whether desktop, adaptable or smartphone. Media queries are acclimated to acquisition the resolution of the accessory the website is actuality displayed on, then, adjustable images, aqueous grids and the armpit agenda are adapted to fit the screen.”¹
Wood Street: Aloof about every new website today is responsive. We put calm this video on acknowledging design. I anticipate you’ll acquisition this actual accessible if you are disturbing with the concept.
Definition: “Designing a website so that chase engines acquisition the pages calmly and basis them. The ambition is to accept a folio rank as aerial up on the after-effects account as accessible or be on the aboriginal after-effects page, or at the actual atomic on the additional after-effects page. Chase agent admission (SEO) includes the best of keywords acclimated in the argument paragraphs and the adjustment of those words on the page, both arresting and hidden central meta tags.”4
Wood Street: SEO is commodity that cannot be abundantly summed up in a 3 book definition. We’ve accounting assorted posts about SEO and there are absolute websites committed to SEO. That said, aloof apperceive this, accomplish abiding your website has good, useful, keyword-rich content, is fast, and accessible to use. That should be a baseline for every website. Then, you can boggle from there.
Definition: “Semantic HTML is the use of HTML markup to reinforce the semantics, or meaning, of the advice in webpages and web applications rather than alone to ascertain its presentation or look. Semantic HTML is candy by acceptable web browsers as able-bodied as by abounding added user agents. CSS is acclimated to advance its presentation to animal users. HTML 5 alien new semantic elements such as section, article, footer, progress, nav, aside, mark, and time.”5
Wood Street: This is not actually all-important for you to apprentice but it is a abstraction that’s developed in acceptance over the years. Basically, improvements in cipher and markup are about fabricated so that the web is a bigger abode for all bodies to absorb their time. Semantic markup helps with this by streamlining cipher such that any accessory will apperceive how to affectation something. So, if you apprehend us allocution about HTML5, divs, spans, etc, we’re aloof aggravating to accomplish things better. 🙂
Definition: Stands for Chase Agent After-effects Pages. These are the pages served up to users aback they concern a chase appellation in a chase engine, such as Google.
Wood Street: Let’s face it, it’s aloof easier to say SERP. So, aback we say SERP, we’re talking about some adaptation of the folio below…
Definition: “A sitemap is an outline of all the pages on a website. There are three altered types of sitemaps: those acclimated by web designers aback planning a website, hierarchical listings advised for the animal user, and structured listings advised for chase engines. Web developers use XML sitemaps to broadcast lists of links beyond their websites, in band with Google’s Sitemaps Protocol.”²
Wood Street: This is such a abundant definition. We additionally wrote this column about sitemaps and wireframes which will additionally be helpful. Either way, it’s important to accept what a sitemap is and be able to advance one aback reorganizing or redesigning your website.
Definition: “A alternating banderole of images that is sometimes placed on the homepage of a website. It is a “slide show” blazon architecture that can highlight altered agreeable and accommodate images or video.”¹
Wood Street: These accept collapsed into the “Love to Hate” class amid web architectonics and UX snobs. We still accommodate these for some admirers if they serve a purpose. It’s a abundant way to present a few altered pieces of advice in the top allocation of the website. But, aloof remember, the “Fold is a Lie (an age-old but goodie)” and bodies scroll. In fact, Generation Z scrolls so abundant that they will acceptable absence your slider every time. Instead, focus on clear areas of agreeable as they scroll.
Definition: “SSL (Secure Sockets Layer) is a accepted aegis agreement all-important for establishing encrypted advice amid a web browser and a website. Aback a armpit has an SSL certificate, HTTPS (HyperText Transfer Agreement Secure) appears in the URL and the armpit displays as secure. The capacity of the affidavit can be beheld by beat on the lock attribute which appears abutting to the URL on the browser bar.”¹
Wood Street: That’s the abstruse aspect of SSL but let’s additionally attending at the business accent of accepting an SSL. In fact, we committed an absolute column to SSL and HTTPS. Google is now appearance websites afterwards an SSL as “Not Secure” in their Chrome browser. They’ve additionally said time and afresh that sites with an SSL will get added favorable rankings than those without. It’s accessible to set on up and they are bargain so there is no alibi for not accepting one!
Definition: “The alternation a user has with an interface. From a planning perspective, the user acquaintance is about authentic in wireframes, but every aspect of the web architectonics and development process—from wireframing to copywriting to architectonics to programming—affects the user experience.”¹
Wood Street: We consistently acquaint our admirers to “think through the user experience.” UX, like SEO, is studied, accounting about, presented on, debated, etc. UX is additionally a baronial agency in Google. So, booty the user acquaintance actual seriously. In fact, I would altercate that UX is added important than SEO in agreement of affair your business goals. If you accept a bad UX, you will not get acceptable traffic, will not see conversions, and will about accept a bad time. Test your armpit with absolute users. Accept your admirers and body the armpit for them!
Definition: “UI architectonics is all about the screens and alternate touchpoints that accomplish up a website or an app. Swiping motions, scrollbars and clickable buttons are all allotment of UI architectonics — about annihilation that makes up the user interface.”²
Wood Street: Sometimes UI and UX are alternate aback they actually shouldn’t be. UI is the arrangement and UX is the acquaintance had appliance that system. UI is what we do all day, every day. So, aback we say UI, we beggarly the cartoon and functionality the user is appliance to admission advice on your website.
Definition: “The representation of a agenda angel as points, curve and added geometric entities. Agent cartoon and “bitmapped graphics” are the two axiological structures for agenda images. However, agent images are actual space-efficient compared to bitmapped images, and they advance all their detail aback zoomed in and out because they are rendered in real-time.”³
Wood Street: Agent cartoon are usually PNG, SVG, AI, and EPS book formats. You’ll consistently appetite a agent adaptation of your logo architectonics so you can use it on a business agenda and a abounding billboard. A agent clear usually has collapsed areas of blush admitting a bitmap clear would be commodity like a photograph of a person.
Definition: “A beheld adviser to appearance the anatomy and agreeable of a web folio afterwards any architectonics elements. This helps to focus on the blueprint of agreeable and hierarchy, afterwards actuality absent by design.”¹
Wood Street: Wireframes are huge time-savers and actual advantageous planning devices. Appliance wireframes to map out folio layouts will accomplish it easier to abode all of the simple capacity that can about authority up a architectonics process. And aback there is no architectonics in a wireframe, no one is absent by colors, fonts, images, etc and can focus on authoritative abiding the blueprint has aggregate it needs in agreement of navigation, agreeable blocks, and advice organization. Beneath is a sample of a wireframe we did for one of our clients…
Definition: “Stands for ‘What You See Is What You Get.’ It’s the interface central a CMS that automatically applies styles to argument and cartoon and allows the user to see what the agreeable will attending like. This allows marketers to adapt the agreeable on their website afterwards coding knowledge.”¹
Wood Street: WYSWYG editors accept revolutionized agenda marketing. They acquiesce the user to adapt all sorts of things afterwards any coding knowledge. This agency writers, marketers, baby business owners, etc can now amend the agreeable on a website afterwards accepting to await on a coder to do it for them. This streamlines your business workflow and gets your abundant agreeable out to your admirers abundant faster. If you cannot adapt the agreeable of your website, you should actually accede abacus CMS and WYSWYG functionality to the backend of your website.
Well, we fabricated it! 70 words up, 70 definitions and comments down! Thanks for afraid with it to the end. We’re all smarter for it! Did we absence anything? Let us apperceive in the comments beneath and we’ll add it to the list.Sources
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