Underlining a move abroad from ATM withdrawals and banknote payments, Visa All-embracing has anticipation a 30 percent billow in cardholder spending for Eid Al-Adha with sales amount at United Arab Emirates (UAE) shops and account outlets accustomed to ability $40 actor during the week-long anniversary period.
Premal Patel, arch of Marketing for Visa All-embracing (Middle East) stated: “Traditionally abounding Gulf association appointment the UAE to booty advantage of the continued breach of Eid Al-Adha which about prompts a acceleration in spending on travel, adaptation and shopping. This year, due to the overlap with the Dubai Arcade Anniversary (DSF), we adumbrate that purchases fabricated with Visa cards during Eid Al-Adha will breach all antecedent records.”
”In 2002, while the Eid Al-Adha anniversary fell alfresco the month-long arcade festival, cardholder spending at point of auction terminals in UAE shops and added account outlets for the aeon totaled about $30 million, a amount which is accustomed to access by at atomic 30 per cent this year.”
With over 17,000 accepting locations in the UAE including shops, hotels, supermarkets and petrol stations, Visa is can be acclimated for all types of purchases over the anniversary period. “Not alone does Visa action accessibility and security, but this year to bless our eighth year as DSF key sponsor, Visa has partnered with over 2,000 merchants beyond the country to action absurd prizes and added amount allowances for cardholders back authoritative any purchase,” Patel explained.
During the month-long DSF 2002, Visa handled added than two actor affairs at point of auction terminals and recorded a advance of 22 percent in sales amount at shops and added account outlets compared to March 2001.
Patel added: “Based on antecedent abstracts for the accomplished two weeks, DSF 2003 looks set to be bigger than anytime before. To date we accept recorded added Visa cardholder spending calm with bifold the cardinal of entries for the Visa Grand Raffle Draw compared to DSF 2002.”
Visa is an all-embracing acquittal brand. Visa-branded cards accomplish added than $2.3 abundance in anniversary aggregate and are accustomed at added than 29 actor concrete locations about the world, including added than 800,000 ATMs. The Visa alignment develops acquittal articles and technologies to account its 21,000 affiliate banking institutions and their cardholders. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
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