Four Seasons Condoms and CHE Proximity accept launched a ‘Generation Intervention’ attack to end the millennial sex recession.
The attack urges parents to accept ‘The Allocution 2.0’ with their developed kids to admonition them ‘Get Naked’.
Data absolute that Australia is currently in the affliction of a sex recession is the active force abaft thelatest chip attack from Four Seasons Condoms and CHE Proximity.
With statistics absolute that adolescent adults are accepting 50 per cent beneath sex than their parents’ generation, the campaign’s ambition is to get the nation’s adolescent adults aback in the sack and accepting safe, advantageous sex. How?
Through interventions from accurate ‘sexperts’ with years of acquaintance – parents.
Michael Porter, sales & business administrator at Four Seasons Condoms said: “Young bodies are adverse added barriers to sex than anytime before. Increased amusing media is depriving them of absolute animal affiliation and acceptance can accord to animosity of loneliness, all-overs and depression.
“With about a division of adolescent bodies in Australia adverse brainy bloom challenges we capital to accomplish abiding that we created a moment this year area parents could faculty analysis how their accouchement are doing.
“Low admiration can be an indicator of a added botheration and there’s no one bigger able to accept this babble than parents. Although they may not apperceive it, they are the experts.”
At the affection of the attack lies a Bearing Action Pack, a limited-edition educational kit advised to accouter parents to be surrogate-sex therapists and to facilitate an action with their developed children.
For a bound time only, Four Seasons Condoms will be giving abroad 400 packs for free, to parents absent to date interventions.
The backpack was created in accord with sexologist Jacqueline Hellyer and contains a announcement which capacity the abounding challenges that adolescent adults face today and the affidavit why they may not be accepting advantageous in the bedroom.
The backpack additionally includes 52 Ice Breaker cards for parents to admonition kickstart the all-important babble with their offspring, with the aim of allowance them to cross the apple of avant-garde dating and the accept the brainy benefits.
A blessed advantageous safe sex activity has been attributed to a blessed advantageous apperception by abounding experts in the field.Parents accept best acceptable already had the ‘Birds and the Bees’ babble with their accouchement in their boyhood years, so thecampaign introduces the action as ‘The Allocution 2.0’ – a additional befalling for parents to check-in on the wellbeing on their developed accouchement and altercate the amusing and affecting issues that may be affecting their libido.
Once ‘The Allocution 2.0’ takes place, parents are encouraged to duke over the backpack and its capacity so they can be acclimated by their developed children. Each backpack contains three sizes of condoms from the Four Seasons Naked range, lubricant, changeable amusement gel and a cavernous toy.
To affect the adolescent generation, parents of influencers were affianced to arbitrate with their added acclaimed influencer accouchement to appearance how a Bearing Action could be done. Working with YouTube brilliant and Twitch accomplice Oren Hipwell, actor and acclaimed podcaster Tom Armstrong, and The Daily Allocution Show, parents were filmed in realtime intervening, and analytic their accouchement on their animal behaviour. The three films will alive on influencer sites and on the Four Seasons Condoms amusing pages.
The Bearing Action packs were additionally utilised in interventions through a aggregation of parents over New Years at a accepted music anniversary as allotment of their advancing sex bloom apprenticeship efforts. Creative will cycle out beyond amusing and OOH from today.
The attack is additionally actuality accurate through an influencer and PR attack accomplished by CHEP’s PRagency, Attention Influence, alongside a attack hotline which will be manned by parents accomplished in how to accept ‘The Allocution 2.0’.
CHEP ECD Wesley Hawes said: “Australia’s bargain admiration can be affiliated to a ambit of factors including amusing media, dating apps, Netflix, pornography, alongside civic pressures and brainy bloom challenges. While adolescent ancestors ability be sending added nude pics, the absoluteness is, adolescent adultsare accepting far beneath sex than any added age group.
“With this attack we capital to tap into an unexpected, yet abreast ability – parents. As a result, we’ve affianced mums and dads to admonition us advance the campaign. From parents of influencers to accustomed parents who will accomplish our hotline.”
To admonition end the sex recession, parents can alarm the Four Seasons Condoms ‘Generation Action Hotline’ on 0400-CONDOM. The hotline will be operated by parents who accept been accomplished by sexologist Hellyer and can action admonition on accepting ‘The Allocution 2.0’ with their developed children. Adolescent adults who feel they can’t allocution to their own parents are additionally encouraged to alarm the hotline to allege with these abreast parents.
Credits Graham Porter – Managing DirectorMichael Porter – Sales & Business DirectorAlexander Porter – Brand ManagerACCOUNT SERVICEClaire Hawksford – Senior Account ManagerJack Hale – Senior Account ManagerCREATIVEAnt White – Chief Creative OfficerWesley Hawes – Executive Creative OfficerMark Carbone – Senior CopywriterZac Pritchard – Senior CopywriterNico Smith – Senior Art DirectorPRODUCTIONHolly Alexander – Director, Strategic ProductionKarine Pawel – ProducerMiranda Pezzimenti – Junior ProducerKing Yong – Senior EditorNatalie Hort – Production ManagerNina Weiss – Junior ProducerDESIGNDarren Cole – Head of DesignTrent Michael – Senior DesignerVanessa Saporito – Senior DesignerChloe Schumacher – DesignerPLANNINGPhil Johnston – Brand Director, SydneyKinga Papp – Head of BrandATTENTION INFLUENCEGeorgia Wright – Director, PRRomina Favero – Senior Account ManagerMegan Cruickshank – Account CoordinatorAnna Horan – Head of amusing and editorialSophie Doyles – Amusing LeadHenry Clarke – Amusing Creative
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