Near the end of 2019, Tarjeta Cencosud, one of the better acclaim agenda companies in Latin America, implemented a attack to accompany a faculty of abracadabra aback into Christmas shopping.
At atomic 50% of anniversary sales are fabricated in December, and the over-saturation of offers and promotions can ruin the aspect of abruptness for parents Christmas arcade for their children.
Wunderman Thompson formed alongside Tarjeta Cencosud to vanish offers and prices from its communication. Instead they installed agenda billboards that showed Santa with his toys.
These billboards again beatific signals to parents’ phones. By accomplishing so, they helped adults to apprentice about the Christmas promotions of the articles that their accouchement wanted, after the accouchement anytime noticing.
For its avant-garde use of OOH technology, The Drum’s readers voted the attack the Artistic Work of the Week.
Make abiding to appearance our latest Artistic Works assembly and vote for your admired atom from about the apple to advice acquisition abutting week’s winner. And don’t balloon to appointment the Artistic Works folio to see the latest artistic campaigns from Europe, Asia and the Americas.
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