11 Hallmark Card Wedding

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Hallmark’s top television executive, Bill Abbott, is abrogation the aggregation weeks afterwards the Hallmark Channel confronted a bane backfire over its accommodation to cull commercials that featured a same-sex wedding.

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Mr. Abbott had been arch controlling of Crown Media, the analysis of Hallmark Cards that oversees the network, for 11 years.

“I will activate a chase for Bill’s replacement,” Mike Perry, the arch controlling of Hallmark Cards, said in an brusque advertisement on Wednesday.

In December, afterwards burden from a bourgeois group, the Hallmark Channel removed four commercials that showed brides kissing at the altar. Best of the ads in the series, for the bells planning website Zola, featured a changeable brace forth with heterosexual couples. One of the others focused on alone the lesbian couple.

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Hallmark eventually apologized for its decision, but not until it had endured several canicule of abrogating publicity during the anniversary season, its best important time of the year. The Hallmark Channel is accepted for its anniversary Countdown to Christmas, a block of programming that starts in backward October.

The Zola ads started actualization on Hallmark’s airwaves in aboriginal December. The commercials bent the absorption of One Million Moms, a bourgeois alignment that appear a address advancement the arrangement to “please amend airing commercials with same-sex couples and amuse do not add L.G.B.T. movies to the Hallmark Channel.”

The address went on to affirmation that such agreeable “goes adjoin Christian and bourgeois ethics that are important to your primary audience,” and said Hallmark would “lose admirers if you cave” to the L.G.B.T. “agenda.”

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Hallmark pulled the bartering not continued afterward, adage the lesbian bells arena abandoned the company’s action adjoin assuming “public displays of affection.”

In response, Zola said it would cull its announcement from Hallmark.

“The alone aberration amid the commercials that were flagged and the ones that were accustomed was that the commercials that did not accommodated Hallmark’s standards included a lesbian brace kissing,” Mike Chi, the arch business administrator of Zola, said aftermost month. “Hallmark accustomed a bartering area a heterosexual brace kissed. All kisses, couples and marriages are according celebrations of love, and we will no best be announcement on Hallmark.”

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Days later, Mr. Perry alleged the accommodation to bead the commercials a “wrong decision” and apologized for “the aching it has accidentally caused.”

A adumbrative for Hallmark said neither Mr. Abbott nor Mr. Perry was accessible to animadversion for this article.

Mr. Abbott abutting Crown Media 20 years ago and rose to arch controlling in 2009. He was inducted into the barter annual Broadcasting & Cable’s Hall of Fame in 2017.

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